better content makes
for better brands.
In a connected world content is currency. We help authentic brands proactively create and deliver custom visual content, seamlessly across their channels.
We’re changing the way brands create content - holistically and proactively for seamless execution across all platforms.
Content is currency in today’s marketing. When brands segment their visual content (photography, video, etc.) across channels they sacrifice quality, consistency, and efficiency - resulting in less engaging content and a weaker brand presence. We approach content creation in a new way that enables brands to proactively create custom content for a better, more consistent presence across all of their platforms.
It’s not a new idea. It’s a new point of view.
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1. research
The first step is getting to know our client’s brand, and really becoming part of the team. Creativity is a labor of love, so it’s critical that we believe in our client’s business as much as they do.
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2. Content Strategy
Proactive content creation is unlocked by understanding upcoming brand initiatives such as campaigns, product launches, and evergreen needs. These define ‘content buckets’ that lead to shot lists and ultimately provide a content roadmap for the coming months.
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3. Style Definition
To create high quality, consistent content we define highly specific visual style guides. Taking into consideration the brand’s personality, the types of content, and any limitations we build a technical style guide calling out things like lighting, color grade, props, wardrobe, lens choice and more.
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4. Team assembly
Every brand has a unique look, so we assemble a creative team that understands and can repeatedly achieve that look across different sets and scenes. The team typically consists of producers, photographers, videographer, and stylists.
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5. Batch Create
Once the shot list, style guide, and team are finalized we begin batch-creating the content. We shoot once per quarter, creating all types of content needed for the upcoming quarter in one 3-5 day shoot for maximum efficiency and consistency.
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6. Deliver
The final step in the process is delivery. Utilizing an AI-powered flexible DAM system we deliver content to our clients the way they want it, allowing them to download/embed in desired formats and preferred resolution.